Comparison Overview

Four Ways to Answer
“Where do my customers come from?”

Free analytics measure pageviews, not revenue. Form-trackers require a CRM. Enterprise platforms are heavy and demo-gated. SourceTrack is the simple, private middle.

Attribution comparison

Without SourceTrack vs. With SourceTrack

Turn dark traffic and (direct / none) gaps into multi-touch, AI-attributed customer journeys.

Without SourceTrackUnattributed
Attributed Source:Dark Traffic / Unattributed
(direct) / (none)
Captured Journey Touchpoints
🚫
No touchpoints captured

No journey touchpoints captured. Referrer header missing or stripped.

utm_source—
utm_medium—
utm_campaign—
StatusUntagged / Unattributed
Order Value$149.00
With SourceTrackStitched
Attributed Source:AI Referrer
ChatGPT (AI Search)
Full Touchpoint Journey Chain
💬
ChatGPT Prompt14:15

Prompt: 'best attribution tool for SaaS'

📄
Blog Landing14:16

/blog/attribution-guide

💰
Pricing View14:20

/pricing

⚡
Checkout Complete14:22

Stripe Purchase ($149.00)

utm_sourcechatgpt
utm_mediumreferral
utm_campaignai_search_recommendation
StatusMulti-touch Stitched · AI Revenue
Order Value$149.00

Free Analytics

GA4, Plausible

Great for raw pageviews, weak on which source makes money. Built to measure traffic, not revenue.

Form Trackers

Attributer, LeadSources

Clear and simple, but exist to pipe attribution into a CRM. Without a CRM, they provide less value.

Enterprise Platforms

Cometly, SourceLoop, Ruler

Powerful ad-cost ROAS and two-way CRM sync. Also heavier, pricier, and demo-gated for RevOps teams.

SourceTrack

The Simple Private Middle

The source behind every lead and sale, AI and SEO included, with zero CRM and no stack to run. Built for founders.