Free tools

Free calculators for marketers.

No signup, no email gate, nothing sent anywhere — every calculation runs in your browser. Built because we needed them ourselves.

Available now

Two, with more coming.

ROAS calculator

Return on ad spend, profit on ad spend, and the break-even ROAS your margin implies.

CAC calculator

Blended and paid CAC, LTV, the LTV:CAC ratio and how many months it takes to repay.

The number these cannot give you is which channel earned it.

Attribution is that part. One script tag, first-party by default, 28 days free.