Lead tracking software with customer journey timelines.
Most lead tracking software starts watching at the form submit, the same moment your CRM does. Everything before it — the ad, the answer engine, the three visits over two weeks — is invisible. Customer journey tracking is that missing half.
No credit card required · Under 5 minutes to install
Integrations
ATTRIBUTION STACK
Everything behind every all leads conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the conversion.
Audit the full multi-touch discovery path before the conversion.
HOW IT WORKS
Three steps to track all leads with full attribution
One script tag, no complex setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
Every visit is classified
Source, campaign, click IDs and AI referrers are recorded on the visitor’s first-party session.
Conversions keep their origin
Payments, bookings and chat leads you connect are credited back to the session that produced them.
HOW IT FITS TOGETHER
All leads end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Conversion points
Resolved into
Sessions accumulate against an anonymous first-party id; a conversion resolves them into one profile with the whole preceding path intact.
WORKS WITH
Tools that pair with all leads.
The tools this feature is built around.
FAQ
UTM and lead source tracking FAQ
How is this different from what my CRM shows?
Your CRM starts watching at the form submit. Everything before it is invisible to it. This is that missing half — the sessions that led to the submit, in order, with their sources.
Does building a profile require cookies?
No. Profiles are built from first-party sessions with an anonymous id. There is no cross-site tracking and no invasive fingerprinting at any stage.
Can I export it?
Yes, CSV export is on every paid plan.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, AI referral, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.