Conversion funnel analysis for drop-off optimization.
A conversion rate tells you something is wrong. Conversion funnel analysis tells you where. Build a funnel over the steps that matter and see which source drops out, at which step, and by how much.
No credit card required · Under 5 minutes to install
Integrations
ATTRIBUTION STACK
Everything behind every funnels conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the conversion.
Audit the full multi-touch discovery path before the conversion.
HOW IT WORKS
Three steps to track funnels with full attribution
One script tag, no complex setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
Every visit is classified
Source, campaign, click IDs and AI referrers are recorded on the visitor’s first-party session.
Conversions keep their origin
Payments, bookings and chat leads you connect are credited back to the session that produced them.
HOW IT FITS TOGETHER
Funnels end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Traffic by channel
Analysed as
Funnels read the events attribution reads, so a drop-off can be segmented by the channel that produced it without a separate tagging plan.
WORKS WITH
Tools that pair with funnels.
The tools this feature is built around.
FAQ
UTM and lead source tracking FAQ
Do I have to define events first?
No. Funnel analytics is built on the pages and conversions already being captured, so there is no tagging plan to complete before you can ask a question.
Will the numbers match the rest of the product?
Yes — funnels read the same events attribution reads. Two views of one dataset cannot disagree the way two tools can.
Can I segment a funnel by channel?
Yes, and it is usually the point. Paid and organic traffic rarely drop out at the same step.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, AI referral, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.