Conversion funnel analysis for drop-off optimization.
A conversion rate tells you something is wrong. Conversion funnel analysis tells you where. Build a funnel over the steps that matter and see which source drops out, at which step, and by how much.
No credit card required · Under 5 minutes to install · Works with 25+ form builders
Supported Form Builders & Integrations
ATTRIBUTION STACK
Everything behind every funnels conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Works with any form builder, auto-detected on submit.
No plugins, no per-form setup, no hidden fields required.
Every submission carries the source that drove it.
UTM parameters and AI prompt referrers ride along with the lead.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the form.
Audit the full multi-touch discovery path before submission.
HOW IT WORKS
Three steps to track funnels with full attribution
One script tag, no complex setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
HOW IT FITS TOGETHER
Funnels end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Traffic by channel
Analysed as
Funnels read the events attribution reads, so a drop-off can be segmented by the channel that produced it without a separate tagging plan.
FORM BUILDERS & CRMS
Track form submissions across HubSpot, Webflow, WordPress, and 25+ more.
Plug-and-play coverage for all major form builders, CRMs, and custom endpoints.
FAQ
UTM and lead source tracking FAQ
Do I have to define events first?
No. Funnel analytics is built on the pages and conversions already being captured, so there is no tagging plan to complete before you can ask a question.
Will the numbers match the rest of the product?
Yes — funnels read the same events attribution reads. Two views of one dataset cannot disagree the way two tools can.
Can I segment a funnel by channel?
Yes, and it is usually the point. Paid and organic traffic rarely drop out at the same step.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.