Long research windows, finally measured end to end.
People research a trip for weeks across a dozen sessions and then book in one. Every session before the last one is invisible to last-click reporting — and those are the ones your content budget paid for.
No credit card required · Under 5 minutes to install · First-party tracking
Captures from
- Stripe
- Shopify
- Klaviyo
- Google Ads
One script tag captures all of them. See every integration.
Revenue attributed from first click to closed deal
SourceTrack matches form, chat, and booking conversions back to originating AI search engines and ad campaigns.
AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.
HOW IT WORKS FOR YOUR INDUSTRY
Three steps to attribute Travel leads & revenue
One script tag, no per-client setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
THE PROBLEM
What usually goes wrong.
None of this is anyone's fault. It is what happens when every tool measures inside its own walls.
- Research spanning weeks and many sessions before a booking
- Cancellations that leave revenue reports overstated
- Inspiration content that never gets credit for the booking
FAQ
Solutions FAQ for Travel
People research for weeks before booking. Is all of that kept?
Yes — every contributing session stays on the profile. Under last-click, all of it is invisible, and those are the sessions your content budget paid for.
What happens when a booking is cancelled?
The refund nets out of the channel it was credited to, so a source cannot look profitable on revenue that came back.
Is AI assistant traffic really a channel now?
Trip planning increasingly starts in an assistant, and those referrals arrive with no UTM, often weeks before the booking. They are classified on arrival and kept on the visitor until the booking lands, so the assistant is still creditable when it does.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.