Marketing Attribution for B2B SaaS

See which marketing turns into recurring revenue

Connect every customer journey from first visit and signup to trial, paid conversion, and expansion — and see which channels actually drive MRR.

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B2B SaaS Funnel · Last 30 days

Demo › Qualified › Won

38

New customers

+46% vs prev

$59,280

New MRR

+32% vs prev

  • Demo requested

    Top of funnel

    100%

    1,240

    $48

  • Demo scheduled

    Meeting booked

    49%

    612

    $97

  • Demo attended

    Live demo completed

    33%

    412

    $144

  • Qualified opportunity

    Sales qualified

    20%

    248

    $239

  • Closed-won

    Converted to customer

    3%

    38

    $1,560

Unify

One source of truth for
your data

Bring marketing, sales, and product signals into one connected view. The SourceTrack pixel, server-side events, and multi-touch attribution capture every touchpoint and tie it back to Stripe revenue.

  • Cookieless, first-party tracking with the SourceTrack pixel
  • Server-side events that survive ad blockers
  • Multi-touch attribution tied to Stripe revenue
  • Signups, trials, upgrades, and downgrades captured automatically

Pixel

One-line install. Tracks every visitor automatically.

Server-Side Tracking

Cookieless tracking that survives ad blockers.

Multi-Touch Attribution

Tie every touchpoint back to pipeline and revenue.

Events

Signups, trials, and upgrades — captured automatically.

Connected sources

All your data sources are connected and reporting

All systems healthy
  • ST

    Source Pixel

    Connected

    Events / 24h

  • Stripe

    Connected

    MRR attributed

  • HubSpot

    Connected

    Lifecycle updates

  • Meta Ads

    Connected

    Ad accounts

  • Google Ads

    Connected

    Ad accounts

  • LinkedIn Ads

    Connected

    Ad accounts

  • Microsoft Ads

    Connected

    Ad accounts

MRR added by ad campaign

See how each campaign contributes to your recurring revenue

90-day cohort

  • Google Ads

    Branded

    $48k ↑

    8.2x LTV

  • X Ads

    ABM Tier 1

    $31k ↑

    5.4x LTV

  • Meta Ads

    Tier 1

    $22k ↑

    4.9x LTV

  • Google Ads

    Competitor

    $14k ↑

    3.8x LTV

  • TikTok Ads

    Webinar

    $9k ↑

    2.7x LTV

Analyze

Turn data into decisions

Pipeline, CAC, LTV, and ROAS by source when spend data is connected — plus account journeys your team can actually open. Ask the AI Analyst about already-computed findings, not invented forecasts.

  • Pipeline, CAC, ROAS, and LTV in one dashboard by source (when inputs exist)
  • Account journeys across the full buying path
  • Customizable dashboards built in minutes
  • Ask the AI Analyst in plain English about real query results

Analytics

Visitors, pipeline, CAC, ROAS, and LTV by source — when the inputs are real.

Account Journeys

Every touchpoint per account, end to end.

Customizable Dashboards

Build the views your team needs in minutes.

AI Analyst

Ask about already-computed findings — every number cites a real query.

Sync

Make every tool smarter with SourceTrack data

Attribution only matters if the rest of your stack can act on it. Stream attributed conversions into your CRM, ad platforms, and agents so sales and paid media work from the same source of truth.

  • Lead attribution context for CRM workflows (including HubSpot paths)
  • Conversion API signals back to Meta and Google
  • Paying-customer signals for ad learning loops
  • MCP tools so agents can query attribution data safely

Conversion API

Send conversions to Meta and Google to improve event match quality — with consent gating.

CRM Sync

Push attribution context into CRM lead and deal workflows.

MCP

Connect SourceTrack data to AI agents with scoped tools.

Active Syncs

All in sync
  • SourceTrackHubSpot

    Lifecycle stages, deal IDs, attribution

  • SourceTrackSalesforce

    Lead and opportunity context

  • SourceTrackMeta CAPI

    Paying-customer conversion signals

  • SourceTrackClaude / ChatGPT

    MCP server · live data access

FAQ

Everything you need to know
before you start

Clear answers about SaaS attribution, integrations, and how SourceTrack connects every conversion to the marketing journey behind it.

What does SourceTrack track?

SourceTrack connects marketing touchpoints to conversions and revenue so you can see which channels and campaigns drive customers — including AI referrals, organic search, and paid ads.

Can I connect SourceTrack to my CRM?

Yes. Attribution context can ride with leads into your CRM workflows. HubSpot forms and related lead paths are supported; cross-origin iframe embeds need the form tool’s own webhook.

Can I track trial-to-paid and recurring revenue?

Yes. With Stripe connected, SourceTrack attributes subscriptions and trial→paid conversions back to the channels that produced them. MRR-by-channel metrics are available in the dashboard.

How does SourceTrack calculate ROAS?

ROAS and other cost-gated ratios only appear when both attributed revenue and ad-spend data exist for the range. Missing inputs stay hidden — SourceTrack never invents a $0 stand-in.

Can SourceTrack send revenue signals back to ad platforms?

Yes. Conversion API paths can send conversion signals to Meta and Google so platforms learn from real attributed outcomes, subject to consent and site configuration.

Do I need developers to set it up?

Usually no. Drop one script tag in your <head> or install via Google Tag Manager, connect Stripe, and you’re measuring. Engineers are optional for deeper server-side event wiring.

Ready when you are

Know which SaaS marketing turns into recurring revenue

One script. Stripe connected. Attribution you can trust — without cookies or fingerprinting.

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