Ecommerce conversion tracking and Shopify order attribution.
Storefront visits and checkout orders are stitched by the same visitor id, straight from official webhooks — so paid, organic and AI-referred traffic can finally be compared on revenue rather than sessions.
No credit card required · Under 5 minutes to install
Integrations
ATTRIBUTION STACK
Everything behind every ecommerce tracking conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the conversion.
Audit the full multi-touch discovery path before the conversion.
HOW IT WORKS
Three steps to track ecommerce tracking with full attribution
One script tag, no complex setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
Every visit is classified
Source, campaign, click IDs and AI referrers are recorded on the visitor’s first-party session.
Conversions keep their origin
Payments, bookings and chat leads you connect are credited back to the session that produced them.
HOW IT FITS TOGETHER
Ecommerce tracking end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Store + payments
Stitched into
Storefront sessions and checkout orders share one first-party visitor id, so paid, organic and AI-referred traffic can be compared on orders rather than sessions.
WORKS WITH
Tools that pair with ecommerce tracking.
The tools this feature is built around.
FAQ
UTM and lead source tracking FAQ
Why webhooks rather than a pixel?
A pixel has to survive ad-blockers, a checkout redirect and the customer closing the tab. An official order webhook comes from the store itself, so the order is recorded whether or not the browser cooperated.
Are returns handled?
Yes, and they matter more in ecommerce than anywhere else. A refunded order stops counting as revenue for the channel it was credited to.
Does this need a cookie?
The browse session and the order are joined by a first-party visitor id, never a cross-site identifier. On the standard tracker that id lives in first-party localStorage; enable Cookieless Mode, a paid-plan setting, and no cookies are set and no visitor ID is kept on the device.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, AI referral, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.