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Everything you need to set up tracking, connect payment gateways, and start inspecting customer journeys in minutes.

Glossary: Key Concepts

Tracker Script

The lightweight JS snippet that records visitor sessions and referrers.

Site Key

The public st_ identifier that authorizes your script to submit data.

Pageview

An event recorded automatically each time a visitor loads a page or route.

Conversion

A tracked action — signup, demo, or purchase — you attribute to a source.

Source & Referrer

The channel that sent the visitor (e.g. google or direct).

UTMs & Click IDs

URL tags (utm_source) and ad click IDs (gclid) that map paid campaigns.

Webhook

A server-to-server message reporting order value from Stripe or Shopify.