Chat tracking and live chat analytics for high-intent leads.
Buyers open a chat widget when a form feels like too much. When one leaves their email in Intercom or Crisp, that chat lead is recorded against the same session history as any other — SourceTrack keeps the two together.
No credit card required · Under 5 minutes to install
Integrations
ATTRIBUTION STACK
Everything behind every chat tracking conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the conversion.
Audit the full multi-touch discovery path before the conversion.
HOW IT WORKS
Three steps to track chat tracking with full attribution
One script tag, no complex setup, first-party tracking.
Install tracker snippet
One script tag detects lead capture in your Intercom or Crisp chat widget without touching widget code.
Chat lead detected
When a visitor gives their email in an Intercom or Crisp chat, SourceTrack records a chat lead against their journey.
Chat leads linked to campaign
Captured chat leads appear in your CRM with campaign history and first-touch source attached.
HOW IT FITS TOGETHER
Chat tracking end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Chat widgets
Attributed to
A chat where the visitor leaves an email is recorded as a chat lead. It inherits the session that produced it, so a chat at 11pm still belongs to the campaign that paid for the visit.
WORKS WITH
Tools that pair with chat tracking.
The tools this feature is built around.
FAQ
UTM and lead source tracking FAQ
Do I have to configure anything inside the chat tool?
No. Attribution rides on the visitor session rather than on the chat widget, so you are not limited to whatever custom fields the widget happens to expose.
What if someone chats days after clicking the ad?
That is the normal case and it is what the multi-touch path exists for. A visitor who arrived from an ad on Monday and chats on Thursday still carries Monday in their journey.
Which chat tools are supported?
Lead capture is detected automatically in Intercom and Crisp, when a visitor enters their email in the widget. It is recorded as a chat lead on the visitor’s journey, not counted as a conversion, and only the fact that a lead was captured is recorded, never what was said. Other chat tools are not detected.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, AI referral, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.