Meeting tracking and demo booking attribution.
Booking tools open in a new tab, on a different domain, with the campaign stripped. The meeting lands in your calendar with no idea what paid for it. SourceTrack keeps the two connected.
No credit card required · Under 5 minutes to install
Integrations
ATTRIBUTION STACK
Everything behind every meeting tracking conversion, captured automatically.
SourceTrack captures the source on the first visit and keeps it tied to the lead all the way through to your CRM.
Traffic, conversions, and revenue by channel.
Know which channels drive qualified deals, not just empty clicks.
See every touch that led to the conversion.
Audit the full multi-touch discovery path before the conversion.
HOW IT WORKS
Three steps to track meeting tracking with full attribution
One script tag, no complex setup, first-party tracking.
Add tracker script
Drop our single line script tag into your landing page or booking site head section.
Track Calendly & Cal.com
Links to Calendly, Cal.com, SavvyCal and other booking tools carry the session’s campaign; confirmed bookings are detected in embedded Calendly and Cal.com.
Meeting booked with UTMs
A confirmed booking is recorded as a meeting conversion on the visitor’s journey, with the session’s campaign and click ID data.
HOW IT FITS TOGETHER
Meeting tracking end to end.
One script tag on the left, your existing stack on the right, nothing to rebuild in between.
Booking tools
Attributed to
Source is recorded before the visitor leaves for the booking domain, and campaign parameters are added to links for known booking tools, so the hand-off that normally strips the campaign no longer does.
WORKS WITH
Tools that pair with meeting tracking.
The tools this feature is built around.
FAQ
UTM and lead source tracking FAQ
Booking pages are on another domain. How does the source survive?
The source is recorded on your site before the visitor leaves for the booking page, and SourceTrack adds the campaign parameters to links for known booking tools (Calendly, Cal.com, SavvyCal and others), so the hand-off does not lose it.
Do booked calls count as conversions?
Yes, when the booking is confirmed in an embedded Calendly or Cal.com widget on your site: it is recorded as a meeting conversion and attributed like any other, so demo pipeline starts reporting by channel. A visitor who completes the booking on the booking tool’s own page leaves your site, so only the click through to it is recorded.
Which booking tools work?
Campaign parameters are added to links for Calendly, Cal.com, TidyCal, SavvyCal, Zcal, OnceHub and YouCanBook.me. Confirmed-booking detection covers embedded Calendly and Cal.com widgets.
EXPLORE PLATFORM
The rest of the SourceTrack platform.
Attribute every deal back to the click, AI referral, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.