Every platform takes credit. Only one of them can be right.
Meta says it drove the sale. Google says it drove the sale. Your finance team sees one payment. SourceTrack keeps one first-party record of what happened and re-credits it under any model, so the budget conversation runs on arithmetic instead of vendor reporting.
No credit card required · Under 5 minutes to install · First-party tracking
Captures from
- Google Ads
- Meta Ads
- TikTok Events
- Microsoft Ads
- Search Console
One script tag captures all of them. See every integration.
Revenue attributed from first click to closed deal
SourceTrack matches form, chat, and booking conversions back to originating AI search engines and ad campaigns.
AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.
HOW IT WORKS FOR YOUR INDUSTRY
Three steps to attribute Marketers leads & revenue
One script tag, no per-client setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
THE PROBLEM
What usually goes wrong.
None of this is anyone's fault. It is what happens when every tool measures inside its own walls.
- Three dashboards, three different totals, one meeting to explain them
- Half of real traffic arrives with no UTM at all
- The channel that gets the last click gets the whole budget
FAQ
Solutions FAQ for Marketers
Why do my ad platforms report more conversions than I actually had?
Because each one measures inside its own walls and counts any conversion it touched. Add them up and you exceed the orders you shipped. Nobody is lying; there is just no referee. That is the job this does.
Do I have to re-tag campaigns to change attribution model?
No. The journeys are already stored, so a model is a question asked of them rather than a new tracking setup. Switching model re-credits history too.
What about traffic with no UTM?
It is the majority of real traffic, and it is classified from referrer data, click IDs, landing-page patterns and known answer-engine referrers rather than dumped into Direct.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.