Attribution without the analytics maze.

Most tools make you choose between a report you can't change and a setup project you can't finish. Capture the source, connect the journey, report on revenue — and stop there.

The model

Three steps. One source of truth.

Most analytics tools force every business through the same default template. SourceTrack keeps the story small: capture → attribute → report.

01

Capture visitor source.

UTMs, referrers, landing pages, campaign params, click IDs, AI assistants and direct traffic — preserved across sessions in first-party storage, with no third-party cookie.

02

Connect the journey.

Every touchpoint stitched into one timeline — form, chat, meeting, trial, purchase — so a conversion arrives with the path that produced it rather than as an orphan session.

03

Build revenue reports.

Pick a metric, scope it, group it, pin it. Start from a blank canvas or one of eleven templates, then re-credit the same dataset under any of the nine models without re-tagging anything.

Customer journeys

Watch a conversion unfold.

Every touchpoint, source and revenue handoff reconstructed from a single visitor — no third-party cookie, no login, no cross-site identifier.

app.sourcetrack.example / journeys
Day 1ChatGPTArrived with no UTM. Classified against 16 named assistants and kept on the visitor.First touch
Day 3Organic searchReturned via a landing page that already had a source attached.Assist
Day 9NewsletterEmail click, campaign preserved across the session boundary.Assist
Day 19Demo bookedSource and campaign land on the invite before anyone joins the call.Conversion
Day 26Stripe checkoutRevenue tied back to the click that earned it, then re-credited under whichever model you pick.$1,480

Why it matters

Ad platforms are biased. Analytics tools are noisy.

Every ad platform grades its own homework, and a pageview tool was never built to answer a revenue question. SourceTrack sits closer to the journey and reports on outcomes.

Source capture

UTMs, referrers, landing pages, source params and campaign metadata, preserved across sessions.

Customer journeys

Follow each visitor from first touch to conversion as one timeline, not a pile of sessions.

Conversion tracking

Purchases, demos, trials, forms, signups, meetings and custom events.

AI referral detection

Sixteen assistants and answer engines classified on arrival, so they stop landing in direct.

Report builder

Blocks, not templates. Measure, scope, group, pin — then save it to the dashboard.

Cookieless Mode, a paid-plan setting

No fingerprint, DNT and GPC honoured on every plan. Cookieless Mode is exactly that — a setting, off by default, available on paid plans — and with it on, nothing is written to the visitor device.

9
attribution models on one first-party dataset
16
AI assistants and answer engines classified on arrival
11
report templates, or start from a blank canvas
1
script tag, no tag manager required

Make attribution usable for your whole team.

28 days free, no card. Install the script and watch your first attributed session land.

Start 28-day free trial

Product visuals shown use illustrative data.