Frequently Asked Questions.
Everything you need to know about SourceTrack multi-touch revenue attribution, first-party privacy, and script installation.
Attribution & Data Model
How does SourceTrack attribute revenue without third-party cookies?
SourceTrack uses a first-party visitor engine that respects GPC and DNT headers. It ties initial touchpoints, click IDs, referrer domains, and UTM parameters to first-party session journeys with zero cross-site tracking or device fingerprinting.
What attribution models are available?
SourceTrack supports 9 attribution models including First-Touch, Last-Touch, Linear, Time-Decay, Position-Based (U-Shaped), W-Shaped, and Full-Path multi-touch models.
How does AI Search referral detection work?
SourceTrack parses first-party referrer domains (such as chatgpt.com, claude.ai, perplexity.ai, and gemini.google.com) to identify traffic coming from AI conversational tools, even when standard analytics tools categorize them as Direct.
Script Setup & Integrations
How do I install the tracking script?
Add a single lightweight <script src="/tracker/tracker.min.js" data-site-key="YOUR_KEY"></script> tag to your site's <head> or install via Google Tag Manager.
How does form field auto-fill work?
Using sourcetrack.fillHiddenFields(), SourceTrack automatically populates hidden input fields on your existing forms with the visitor's first-touch source, medium, campaign, and click IDs on submission.
Does SourceTrack support Calendly and Cal.com?
Yes. SourceTrack automatically listens for embedded postMessage events from Calendly (calendly.event_scheduled) and Cal.com (bookingSuccessfulV2) to record booking conversions.
Pricing, Quotas & Support
What are the pricing tiers and quotas?
SourceTrack includes a Free tier (10,000 tracked pageviews/mo, 50 webhook deliveries/mo) and paid tiers starting at $49/month for Starter (250,000 pageviews/mo), $79/month for Growth (1,000,000 pageviews/mo), and $99/year for Founder Annual (1,000,000 pageviews/mo). All plans include unlimited team seats.
Is there a free trial?
Yes. SourceTrack offers a 28-day free trial with zero credit card required.
Are there per-seat fees?
No. SourceTrack charges based on tracked pageview volume, not user seats. You can invite your entire team without per-seat extra charges.