Quote requests, traced to what actually produced them.
Comparison traffic, brand search and paid social converge on the same quote form. Attribution is the only thing that separates the channel that found the customer from the one that happened to be last.
No credit card required · Under 5 minutes to install · First-party tracking
Captures from
- Jotform
- Calendly
- HubSpot Forms
- Google Ads
One script tag captures all of them. See every integration.
Revenue attributed from first click to closed deal
SourceTrack matches form, chat, and booking conversions back to originating AI search engines and ad campaigns.
AI referrals drove 21% of conversions this period, with the revenue joined to each assistant by name.
HOW IT WORKS FOR YOUR INDUSTRY
Three steps to attribute Insurance leads & revenue
One script tag, no per-client setup, first-party tracking.
Install the snippet
Drop one lightweight script tag in your <head> or install via Google Tag Manager. Five minutes, no engineer required.
We listen to every form
SourceTrack detects submissions on any form, captures the visitor’s full journey, and packages it with the lead data.
Lead lands in your CRM tagged
Within seconds, the lead appears in your CRM with attribution fields populated, ready for routing, scoring, and reporting.
THE PROBLEM
What usually goes wrong.
None of this is anyone's fault. It is what happens when every tool measures inside its own walls.
- Comparison and aggregator traffic arriving as undifferentiated referral
- Brand search taking credit for demand another channel created
- Privacy expectations that rule out cross-site tracking
FAQ
Solutions FAQ for Insurance
Comparison sites send traffic with no campaign. Can that be separated?
Yes. Referrer patterns and click IDs classify sources that arrive without a UTM rather than pooling them into Direct, so aggregator traffic stops being invisible.
Brand search takes credit for everything. Can we prove otherwise?
Compare first touch against last touch and watch how much credit moves. That gap is usually the brand-search argument expressed as one number.
Is any cross-site tracking involved?
None. First-party only, with no cross-site identifiers and Do Not Track and Global Privacy Control honoured. Cookieless Mode, a paid-plan setting, writes nothing to the visitor device at all.
Attribute every deal back to the click, prompt, or ad that earned it.
SourceTrack connects your forms, bookings, and payments to first-party session journeys — so your team sees the source behind each conversion with no third-party cookies and no broken UTM fields.