Transparent attribution
See which channels, campaigns, and AI platforms drive revenue so you know where to focus your marketing.
AI-powered marketing attribution
Know which Marketing Channels Drive Revenue
Track customers across ads, AI assistants, social channels, and your website and see exactly which touchpoints turn into revenue.
Know what works
See What's Driving Your Revenue
Understand your customer journey and see what drives revenue.
CAC & Payback
Compare acquisition costs and payback across channels, so you know where to focus your marketing spend.
Privacy-first tracking
Understand your visitors without invasive tracking. Built with privacy in mind, without relying on third-party cookies.
Clear data, clear decisions
Get accurate attribution data in one place, so your team can stop guessing and focus on growth.
About Sourcetrack
Know where your marketing actually makes an impact
SourceTrack helps marketing teams and agencies connect every customer journey to the channels, campaigns, and AI platforms that drive revenue.
Instead of relying on fragmented analytics or last-click attribution, SourceTrack brings your marketing data together in one clear view — so you can understand what's working, make smarter decisions, and grow with confidence.
Track smarter. Attribute accurately. Grow faster.
Accurate Attribution
Know Where Your Revenue Really Comes From.
Filter out AI referrals, bots, and noisy traffic to keep your attribution data clean, reliable, and ready to act on.
AI Referral Attribution
See where AI traffic comes from.
Identify visits from leading AI platforms and connect them to the campaigns and revenue they influence.
ChatGPT
32.6%
Claude
24.8%
Gemini
18.7%
Perplexity
AI referral
Bot & Crawler Filtering
Keep noise out of your data.
Automatically detect bots, crawlers, and suspicious traffic before they distort your analytics funnels or conversion data.
Organic
Meta
Direct
Referral
Privacy-First Attribution
Track without invasive data collection.
Track customer journeys with privacy-first, first-party data — without cookies or fingerprinting.
First-party
tracking
Privacy
compliant
No
fingerprinting
Customer Journey
One customer. Every touchpoint.
One clear path to revenue.
See how customers move across AI search, paid ads, organic search, and direct visits — and understand which touchpoints contribute to the final conversion.
Amara Osei
Customeramara@northwind.example · Northwind
6
Touchpoints
5
Sources
$2,340
Revenue
Pending
ChatGPT
Jul 9
Jul 10
Google Search
Jul 15
LinkedIn Ads
Jul 18
Purchase
Jul 25
ORGANIC SEARCH
Jul 15 · 08:41
/docs/install
Branded Google search for
script installation docs
Search Query
Landing Page
GSC Match
Touchpoints
3 of 6
Sources so far
3
Ai Assistants
2
Revenue Attributed
$2,340
Pick a touch
15 Jul
Integrations
Works with the tools your
team already uses
Connect your existing marketing stack and
track every conversion in one place.
Product Tour
See your marketing performance
from every angle.
Track visitors, revenue, AI referrals, and organic search in one clear
workspace built for smarter marketing decisions.
01 Real-time visitors
See what's happening on your site right now — monitor
active sessions, landing pages, and traffic sources
Wise Dolphin
/pricing
ChatGPT
Wise Dolphin
/compare/ga4
Google ads
Wise Dolphin
/features
Organic
Wise Dolphin
/demo
Wise Dolphin
/blog/utm-tracking
Perplexity
Wise Dolphin
/pricing
Direct
02Revenue attribution
Connect revenue back to the click that earned it.
even when it's re-credited under any of nine models
Channel
Visitors
Conv.
Revenue
Paid Search
1,568
32
$7,080
Organic Search
1,432
27
$5,420
Direct
2,541
28
$4,930
AI Search
650
20
$2,580
Paid Ads
596
10
$1,035
Referral
526
5
$480
9 attribution models
Real revenue tracking
02AI Bot Traffic Analytics
Discover when bots and AI assistants crawl your website.
OpenAI GPTBot
1,530
ClaudeBot
1,421
Googlebot
829
GrokBot
423
02SEO revenue by keyword
See which organic keywords and landing pages drive the
most revenue not just traffic
Search Console
Stripe revenue
Webflow
WordPress
Organic traffic that converts
How It works
From first visit to revenue in three simple steps
Connect SourceTrack once, capture every customer touchpoint and see exactly how your marketing contributes to revenue
01
1-line install
Track
Capture every customer touchpoint.
Add one lightweight script to your website and start tracking visits, referral sources, campaigns, and customer journeys.
Active
<script src="https://api.srctk.com/tracker/trk.js"
data-site-key="st_live_a48f92"
async></script>
First-party tracking
12ms execution
02
Connect your stack
Connect
Connect the sources that drive revenue.
Connect your CRM, forms, payments and marketing platforms to bring conversion data into one attribution workflow.
Stripe
Connected
Shopify
Connected
HubSpot Forms
Connected
Real-time data sync
Zero lag
03
Multi-touch attribution
Attribute
See the complete path to revenue.
SourceTrack connects every touchpoint to the final conversion, showing which channels and interactions contributed to the sale.
ChatGPT
First touch
Google Ads
Mid touch
Google Ads
Mid touch
$2,340 Revenue
Converted
Revenue attribution
9 models
Use cases
One attribution engine for
every growth model
Connect SourceTrack once, capture every customer touchpoint and see exactly how your marketing contributes to revenue
Full-funnel attribution
01
SaaS & B2B
Track trials, demos, and subscriptions across the full customer journey — not just the final click.
ChatGPT → Trial
→ Paid, in one row
Explore
Revenue attribution
02
eCommerce & DTC
Attribute purchases across paid, organic, social, and AI referrals while keeping refunds and revenue in sync.
Order-level attribution,
refunds netted
Explore
CRM source tracking
03
Lead Generation
Capture the original source behind every form submission, call, and booked meeting before it hits your CRM.
Source on every lead
before your CRM.
Explore
Multi-workspace
04
Agencies & Portfolios
Give each client a clear view of their marketing performance with separate workspaces and reporting.
ChatGPT → Trial
→ Paid, in one row
Explore
Store-to-revenue tracking
05
Shopify Stores
Match visitors, campaigns, and Shopify orders to see exactly which marketing touchpoints drive purchases.
Shopify order → campaign,
no pixel needed
Explore
Capture
Track every conversion from first
touch to revenue
Capture leads conversations bookings signups payments and store orders in one place so every conversion stays connected to the source that drove it.
Forms
Capture every form submission with the original source, campaign, and landing page attached.
Chat
Know where every conversation starts and carry its source through the entire customer journey.
Meetings
Attribute every booked demo or call to the campaigns and channels that drove them.
Signups
Track trials, registrations, and account creation from the first touch to successful signup.
Payments
Connect payments and recurring revenue to the channels and campaigns that generated them.
Store Orders
Connect ecommerce orders to campaigns visitors and key touchpoints that drive purchases.
16
AI assistants & search engines Revenue attributed, not just detected
9
Attribution models running on one first-party dataset.
1
Script tag to install No tag manager, no data engineer.
30+
Tools it captures from and syncs back to your stack.
Attribution models
See your revenue through
every attribution model
Compare attribution models across the same customer journey and see which channels drive the most revenue without changing your underlying data.
$21,430
Total Attributed Revenue
126
Conversions
6
Active Channels
126 Conversions
6 ChannelsJul 4 – Aug 2, 2026
6 ChannelsJul 4 – Aug 2, 2026Credit goes to the first recorded touch. Discovery channels look stronger.
$21,430
Recorded Revenue
First touch
Last touch
First touch (non-direct)
Last touch (non-direct)
Linear
U-shaped
W-shaped
Time decay
AI platforms
Channel
PercentageRevenue
Paid SearchGoogle Ads
33.0%$7,080
Organic SearchGoogle
25.2%$5,410
DirectDirect visits
23.1%$4,940
AI SearchChatGPT, Gemini, Claude (+19)
11.1%$2,480
Paid SocialLinkedIn + Meta
4.1%$1,040
ReferralPartner websites
2.1%$1,040
The GA4 Problem
Turn website activity into
revenue you can actually measure
Go beyond pageviews and sessions. See which channels and campaigns drive real revenue across every customer journey.
GA4 Default Report
VS
SourceTrack Revenue view
Users
12,540
394 verified conversions
Sessions
17,824
Every conversion carries its path
Engagement rate
48.3%
Source attached on arrival
Attributed Revenue
$120,340
394 verified conversions
Conversions
394
Every conversion carries its path
Leads
$1,208
Source attached on arrival
Bounce rate
51.7%
Landing Pages + GSC queries
Conversions
394
campaigns + keywords
Revenue
Not clearly tied to source
SEO Revenue
$31,050
Landing Pages + GSC queries
Google Ads Revenue
$48,200
campaigns + keywords
Revenue Journeys
Visitor > lead > customer
Top channels by traffic
Sessions
7,552
5,294
2,835
1,643
1,211
Revenue attribution needs more setup and analysis
GA4 tracks traffic and events, but tying revenue to channels takes more work.
Harder to follow the full customer journey
visitor-to-lead-to-customer visibility is less direct.
Top revenue sources
Revenue
$48,200
$31,050
$19,400
$12,760
$8,930
Clear revenue sources attribution built for marketers
See which channels campaigns and keywords drive leads and revenue
Analytics + Attribution in one view
Connect traffic, leads, journeys, and revenue without extra report hunting.
Attribution engine
Stitch first touch last touch assists and revenue into one view
Give each client a clear view of their marketing performance with separate workspaces and reporting.
Channels
Paid, organic, social, AI and referral sources classified on arrival.
Close the loop
Turn attribution data into better ad decisions.
Send verified conversion and revenue data back to your ad platforms CRM and reporting toolsso every channel can optimize against what actually drives revenue.
Send conversions back to the
platforms that bid
Stop optimizing toward form fills Push qualified leads booked demos and closed-won amounts server-side so bidding learns from revenue.
P
*
Write source and revenue straight
into your CRM
Map once Every new contact lands with first touch last touch campaign click ID and the journey attached no rep guessing in a free-text field.
Attribution Data
Select the channel and landing page data to include.
Google search
Organic search
Q3 Lead Gen
/Pricing
First-party and server-side
so the data survives
Cookie loss, ad blockers, and tracking prevention quietly delete conversions from browser-only pixels Server-side ingest and click-ID stitching keep them attached
First-party cookies on your domain
Server-side event ingest
Click-ID stitching (gclid, fbclid, ttclid)
Session stitching across devices
AI CHAT (MCP)
Ask in Claude ChatGPT
or any MCP-compatible agent
Hey! 👋12:20
Is tracking healthy on my site?12:21
I ran site health and event checks:
- 1. Tracker script detected
- 2. Recent events are arriving
- 3. Onboarding is complete
Ask anything...
Standard
Illustrative conversation — not a live customer answer.
Every client in one login
Separate workspaces per brand, switched from the sidebar No juggling accounts, no per-seat billing on the way up.
Northside Dental
$182K
Avenir Legal
$96K
Harbor Events
$74K
Ridgeline Homes
ONBOARDING
Illustrative figures — not live customer data.
Reports that go out without you
Build the view once, save it, and let it land in your clients' inbox every week or month with the raw rows & CSV away when someone asks.
Ad Revenue28d
$122k194%ROI
Revenue By SourceGoogle$32kMeta$13k
Facebook
$25kGoogleLinkedIn
$22kMetaIllustrative figures — not live customer data.
Optimize your spend
Same budget. Better performing campaigns.
See where your ad spend is actually generating revenue and where blind spots are quietly wasting budget.
Track the full journey
Capture every touchpoint from first visit to closed-won revenue.
Connect revenue to campaigns
Bring revenue from Stripe, Shopify, and your CRM back to the channels that drove it.
See your true ROAS
Measure campaign performance using actual revenue, not just leads or clicks.
Reallocate with confidence
Shift budget toward revenue-generating campaigns and away from underperformers.
Your Numbers
What is your blind spend actually costing you?
Monthly Ad Spend
$10,000
$1,000$1,000
Conversions your platforms miss
32%
0%100%
Blocked cookies, iOS restrictions and stripped UTMs are the usual causes. If you don't know your number, 30–40% is the range most teams land in once they measure it.
Your Potential impact
Spend optimised on blind data
$3,200/mo
Reallocatable once revenue is credited
$3,200/mo
Over a year
$3,200/mo
Arithmetic, not a forecast: spend × missed share, then the portion typically sitting behind channels that look flat because their revenue was credited elsewhere. Your budget doesn't change — where it goes does.
By Team
By Industry
See every client's revenue in one place
Track attribution across every workspace, automate client reporting, and see exactly which channels and campaigns drive revenue.
Client workspaces
Automated reports
Revenue attribution
Who it's for
Built for how your growth team
actually measures success
from agencies to in-house teams, SourceTrack gives you the attribution, reporting, and cost-per metrics you need to prove impact and scale what works.
Trusted by teams across every growth stage.
Google ads
Meta Ads
Stripe
Shopify
Why SourceTrack
From first click to closed revenue
finally see the full picture
SourceTrack connects your marketing leads and revenue in one place so you can stop guessing what works and start investing in what actually drives growth.
See what actually drives revenue
Follow every customer journey from first touch to conversion — see which channels and campaigns actually drive revenue, not just clicks.
Revenue-Level Insights
Go beyond leads. See which campaigns drive revenue and maximize your return.
Bring your marketing data together
Connect forms, CRM, ads, and customer data in one place. Get one clear view of performance.
Enterprise Power Simple Setup
Set up SourceTrack in minutes. Get enterprise-grade insights without complex workflows or costly implementation.
Pricing
Simple pricing Powerful attribution
Everything you need to connect marketing activity to revenue
with plans built for teams at every stage.
Starter Plan
Track marketing performance with essential attribution and revenue insights.
250K tracked pageviews / month- Multi-touch attribution
- AI & search detection
- Privacy-first tracking
- Email & chat support
Recommended
Growth
Go deeper into attribution. Connect revenue sources and see what drives growth.
- 1M tracked pageviews / month
- SEO revenue attribution
- Stripe & Shopify integrations
- Customer journey insights
- Advanced attribution analytics
FAQ
Everything you need to know
about SourceTrack.
Clear answers to the questions teams ask before getting started with attribution.
Do I need to replace Google Analytics?
No. Keep your existing analytics setup. SourceTrack works alongside it to connect marketing activity with revenue.
Do I need to change my existing forms?
No. SourceTrack captures native, same-origin form submits out of the box — Webflow, WordPress, Tally, Formstack, and custom HTML forms — no form edits required. Embeds that load in a cross-origin iframe, like some HubSpot and Typeform setups, aren't reachable by page scripts and need their own native webhook instead.
Can SourceTrack track visitors without UTM parameters?
Yes. SourceTrack stitches touchpoints across organic search, AI referrals, and direct visits even when no UTM is present.
Can SourceTrack identify AI-driven traffic?
Yes. SourceTrack detects 16 AI referral tools (ChatGPT, Claude, Gemini, Perplexity, etc.) and attributes downstream conversions back to the AI session.
How long does setup take?
Five minutes. Drop one script tag in your <head> or install via Google Tag Manager — no engineer required.
Is my data and tracking privacy-safe?
Yes. First-party cookieless identity, no fingerprinting, DNT and GPC honoured, no third-party cookies.
The Sourcetrack difference
Turn an unknown lead into a revenue story
See what your CRM misses. Connect every touchpoint to know where leads came from and what drove revenue.
AO
Amar Osei
amara@nortwind.example
Source
UnknownCampaign
UnknownLanding page
UnknownRevenue
UnassignedJourney
No touchpoints captured
Before SourceTrack
Amar Osei
amara@nortwind.example
First touch
AI Search · ChatGPTLast touch
Direct ./checkoutLanding page
/compare/ga4Revenue credit
$2,480 — AI Search
Journey · 6 Touchpoints over 19 days
With SourceTrack
Turn marketing data into revenue insights
Connect every touchpoint, see which channels drive revenue and make smarter marketing decisions with SourceTrack.
