Question 1

Which attribution model does SourceTrack use?

Accepted Answer

Whichever one you pick — the model is a lens on the same recorded journey, not a different dataset. SourceTrack stores every touchpoint that led to a conversion, then splits the credit according to the model you select: First Touch, Last Touch, First or Last Touch excluding direct visits, Linear (equal credit to every touch), Time Decay (7-day half-life, so recent touches count more), U-Shaped (40% first, 40% last, 20% spread across the middle) and W-Shaped (30/30/30/10). Single-touch models answer "what started it" or "what closed it"; multi-touch models spread one conversion across the whole path, so the same sale is never counted twice. Switch models and the same conversions are re-split in front of you, and you can open any conversion to see the exact touchpoints and the arithmetic behind its credit.

Question 2

What does "cookieless" actually mean for someone visiting my site?

Accepted Answer

Nothing is written to their device. The cookieless tracker sets no cookies and uses no localStorage or sessionStorage — there is nothing to clear and nothing to consent to storing. Instead the visitor ID is derived on our server as a salted SHA-256 hash and handed back to the page. It rotates every 24 hours; the session ID rotates hourly. The raw IP address is never stored, only the salted hash, which cannot be reversed back into an IP. There is no device fingerprinting, no cross-site identifier, and no third-party storage of any kind. If the browser sends Do Not Track or Global Privacy Control, the script disables itself entirely rather than tracking anonymously. The trade-off is worth stating plainly: a visitor returning after 24 hours looks like a new visitor unless they identify themselves, so long consideration windows are less precise than a cookie-based tool would claim to be.

Question 3

Is the Stripe integration ready to use?

Accepted Answer

It is built, and it is in beta. You connect it yourself by adding a webhook endpoint in your Stripe dashboard — this is not a one-click Stripe app and there is no listing in the Stripe App Marketplace. Once connected, completed checkouts arrive as conversions with their real revenue attached and are attributed back to the source that brought the buyer, and refunds net against the original sale rather than leaving inflated revenue behind. Being straight about the maturity: no production store is connected to this path yet, so it is proven by our own test suite rather than by someone else's live revenue. The same is true of the Shopify webhook. If you need this part battle-tested, wait.

Question 4

What is the status of the Search Console integration?

Accepted Answer

Also beta, and deliberately conservative about what it claims. Once you connect a verified Search Console property, SourceTrack pulls daily query and landing-page performance and lines it up against the revenue landing on those same pages. The figure you get per query is an estimate, matched by landing page and date range, and it is labelled as an estimate everywhere it appears — Google does not tell anyone which specific search led to which specific customer, and a tool that shows you an exact number there is guessing without saying so. Manual syncs are verified working; the automated overnight sync is the part still settling down. When it fails, the connection shows an error rather than quietly reporting zero.

Question 5

How does SourceTrack handle GDPR?

Accepted Answer

The privacy model does most of the work: no cookies, no fingerprinting, rotating identifiers, and no raw IP addresses in storage. On top of that there are working endpoints for the three requests that actually arrive — a subject access request returning everything held about one visitor, an erasure request that deletes it, and a full workspace deletion that purges the account. Erasure reports what it actually removed rather than returning a generic success message. You can set your own retention period per site instead of inheriting ours. A Data Processing Agreement and the full subprocessor list are published on this site rather than available on request. What we do not do is claim a certification we do not hold — this describes the controls that exist, not a compliance guarantee for your particular setup.

Question 6

What does it cost, and is there a trial?

Accepted Answer

Starter is $49/month and Growth is $79/month, plus a $99/year Founder rate for early adopters that stays locked at that price. Every new workspace starts on a 14-day trial with no credit card required — the trial is a flag on your account rather than a Stripe subscription, so there is nothing to cancel and nothing charges when it ends. When it does end, tracking stops and your data stays where it is until you either upgrade or delete the workspace. The volume allowance for each plan is listed on the pricing page.

Know Which Sources Bring Leads —
And Which Bring Revenue.

Attribution Features Built for Growth

See which AI search tools and referrers drive leads and revenue

Compare First-Touch, Last-Touch, and Multi-Touch views

Search Console SEO Revenue Signals

0%

0 Min

0

0 Domains

What SourceTrack Tells You

Revenue by source

AI referrals, named

One script, no CRM

Cookieless by default

Every conversion opens up into the path that produced it

a4f2c9e1

Integrates With Your Entire Stack & Payment Gateways

Transparent Pricing for Growing Founders

Starter

$49/month

$470/year

Growth

$79/month

$750/year

Founder Annual

$99/year

$99/year

Questions Worth Asking Before You Install Anything

Which attribution model does SourceTrack use?

What does "cookieless" actually mean for someone visiting my site?

Is the Stripe integration ready to use?

What is the status of the Search Console integration?

How does SourceTrack handle GDPR?

What does it cost, and is there a trial?

Stop guessing where your growth comes from.

Know Which Sources Bring Leads — And Which Bring Revenue.

Attribution Features Built for Growth

See which AI search tools and referrers drive leads and revenue

Compare First-Touch, Last-Touch, and Multi-Touch views

Search Console SEO Revenue Signals

0%

0 Min

0

0 Domains

What SourceTrack Tells You

Revenue by source

AI referrals, named

One script, no CRM

Cookieless by default

Every conversion opens up into the path that produced it

a4f2c9e1

Integrates With Your Entire Stack & Payment Gateways

Transparent Pricing for Growing Founders

Starter

$49/month

$470/year

Growth

$79/month

$750/year

Founder Annual

$99/year

$99/year

Questions Worth Asking Before You Install Anything

Which attribution model does SourceTrack use?

What does "cookieless" actually mean for someone visiting my site?

Is the Stripe integration ready to use?

What is the status of the Search Console integration?

How does SourceTrack handle GDPR?

What does it cost, and is there a trial?

Stop guessing where your growth comes from.

Know Which Sources Bring Leads —
And Which Bring Revenue.