A WhatConverts alternative for when the lead is not a phone call.
WhatConverts tracks calls, forms and chats and prices on the leads you get each month. SourceTrack does not track calls. It attributes form fills, booked meetings and payments across ten attribution models, priced on tracked pageviews.
SourceTrack and WhatConverts
The 7 rows of the comparison table below
3
Rows where SourceTrack is ahead
2
Rows where WhatConverts is ahead
Which side is ahead, row by row
Call tracking
WhatConverts ahead
Published price
Even
What pricing scales on
Even
Multi-touch attribution
SourceTrack ahead
Chat leads
WhatConverts ahead
Free trial
SourceTrack ahead
AI assistant referrals
SourceTrack ahead
Every statement about WhatConverts comes from their own public pages, read on 2026-10-20.
Every statement about WhatConverts on this page comes from their own public pages, read on 2026-10-20 — https://www.whatconverts.com/pricing/. Where their page does not state something, this page says “not stated” rather than guessing. Their product may do more than they publish; we cannot compare against what is not written down.
In fairness
What WhatConverts does better.
Where WhatConverts is genuinely ahead: phone calls. Every plan on their pricing page includes call tracking, with instant tracking numbers, dynamic number insertion, recording and transcripts, and Pro adds call flows and "HIPAA compliant call, form and chat tracking". They also sell unlimited-account plans for agencies. SourceTrack does not do call tracking at all. If your leads arrive by phone, WhatConverts covers the conversion that matters most to you and we do not.
Side by side
Feature by feature, including where we lose.
Each row is marked with who comes out ahead: SourceTrack on 3, WhatConverts on 2, even on 2.
| Question | SourceTrack | WhatConverts |
|---|---|---|
| Call trackingWhatConverts ahead | Not offered: no tracking numbers or recordings; a click on a phone link counts as an event | On every plan: "Capture all phone calls and text messages with marketing data attached", with number insertion and recording |
| Published priceEven | Starter $49/mo, Growth $79/mo — published, on tracked pageviews | Published: Call Tracking $30/mo, Plus $60/mo, Pro $100/mo, Elite $160/mo; agency plans $500–$1,250/mo |
| What pricing scales onEven | Tracked pageviews | "Monthly leads generated by your business": calls, plus forms, chats and transactions, against an included usage credit |
| Multi-touch attributionSourceTrack ahead | All ten models on Starter, $49/mo | "Multi-click Marketing Attribution" and "Customer Journey" are listed on Elite, $160/mo |
| Chat leadsWhatConverts ahead | Captured on the visitor journey, not counted as conversions | "Track Calls, Forms and Chat" listed on Plus and above |
| Free trialSourceTrack ahead | 28-day free trial, no card | A two-week free trial on every plan, per their pricing page |
| AI assistant referralsSourceTrack ahead | 16 AI assistants and answer engines classified on arrival | Not stated on their pricing page |
Choosing
Who should pick which.
Pick SourceTrack if
Your leads arrive through web forms, booking tools and online payments rather than the phone.- You want multi-touch attribution with all ten models on the $49 Starter plan.
- You want a 28-day free trial with no card.
- You want AI assistant visits named by source.
Pick WhatConverts if
- Phone calls are your main conversion. Every plan on their pricing page includes call tracking, with number insertion, recording and transcripts.
- You are an agency tracking leads for several clients, and want their unlimited-account agency plans.
- You need call, form and chat tracking as leads, or the "HIPAA compliant call, form and chat tracking" their page lists on Pro.
Trying it
How to try SourceTrack next to what you use now.
Do not give up call tracking. Keep WhatConverts for calls and run SourceTrack for web forms, bookings and payments.
Add the one script tag to your site (install guide). It sits beside whatever you already run, so nothing has to be removed to test it.
Tag your links with the free UTM builder, then check them with the free UTM validator, so every campaign arrives with a source you can read.
Connect a revenue source, Stripe or Shopify (see integrations), so payments tie back to the visit that produced them.
Leave call tracking with WhatConverts. SourceTrack does not record calls or provide tracking numbers; it counts a click on a phone number link as a phone-call event.
Compare the same date range in both tools. Check web forms and bookings in SourceTrack against the same period in WhatConverts, and try the ten attribution models on the stored journeys.
Decide before the 28-day trial ends. No credit card is taken at sign-up, so there is nothing to cancel if SourceTrack is not the fit.
FAQ
The questions that come up every time.
How much does WhatConverts cost?
Their pricing page, read on 2026-10-20, lists single-account plans at $30, $60, $100 and $160 a month and unlimited-account agency plans from $500 to $1,250 a month. Each includes a usage credit "used for tracking leads", and pricing depends on the monthly leads your business generates. SourceTrack is $49/mo or $79/mo on tracked pageviews.
Does SourceTrack do call tracking?
No. SourceTrack does not provide tracking phone numbers, record calls or tell you whether a call connected. It counts a click on a phone number link as an event, nothing more. If calls are your main conversion, WhatConverts does something we do not.
Which plan do I need for multi-touch attribution?
On WhatConverts, their pricing page lists "Multi-click Marketing Attribution" and "Customer Journey" on the Elite plan at $160/mo. On SourceTrack, all ten attribution models are on Starter at $49/mo.
Who is SourceTrack the better fit for?
Businesses whose leads arrive through web forms, booking tools and online payments rather than the phone, who want to compare attribution models and see AI assistant visits named by source. Agencies tracking phone leads for local clients are better served by WhatConverts.
Can I keep WhatConverts for calls and use SourceTrack for the web?
Yes. They do different jobs. WhatConverts covers phone calls, and SourceTrack attributes web forms, booked meetings and payments. The script tag does not require removing anything, so you can compare the same period in both.
How long is the free trial on each?
SourceTrack's trial is 28 days with no credit card. WhatConverts' pricing page offers a two-week free trial on every plan (read 2026-10-20).
Other comparisons
Still deciding?
Run it on your own traffic for 28 days.
No card, no sales call, and the price is on the pricing page. One script tag is the whole install.
Product visuals shown use illustrative data.