A Rockerbox alternative for teams that need attribution, not MMM.
Rockerbox combines multi-touch attribution, marketing mix modelling and incrementality testing for brands with large, complex media mixes. If what you need is attribution of forms, bookings and payments for a smaller budget, SourceTrack does that one job at $49 or $79 a month.
SourceTrack and Rockerbox
The 7 rows of the comparison table below
5
Rows where SourceTrack is ahead
1
Row where Rockerbox is ahead
Which side is ahead, row by row
Published price
SourceTrack ahead
Who the entry plan is for
SourceTrack ahead
Free plan
SourceTrack ahead
Measurement methods
Rockerbox ahead
Try it yourself
SourceTrack ahead
AI assistant referrals
SourceTrack ahead
Cookies
Even
Every statement about Rockerbox comes from their own public pages, read on 2026-10-20.
Every statement about Rockerbox on this page comes from their own public pages, read on 2026-10-20 — https://www.rockerbox.com/plans. Where their page does not state something, this page says “not stated” rather than guessing. Their product may do more than they publish; we cannot compare against what is not written down.
In fairness
What Rockerbox does better.
Where Rockerbox is genuinely ahead: measurement breadth. Their homepage describes MTA, Marketing Mix Modeling and Incrementality Testing in one platform, 100+ integrations and a SOC2-certified data foundation, and their plans page names hard-to-track channels such as podcast advertising, influencers, direct mail and linear TV, plus export to your data warehouse. SourceTrack does no marketing mix modelling and no incrementality testing. If you spend across TV, podcasts and mail and need those modelled, Rockerbox does a job we do not attempt.
Side by side
Feature by feature, including where we lose.
Each row is marked with who comes out ahead: SourceTrack on 5, Rockerbox on 1, even on 1.
| Question | SourceTrack | Rockerbox |
|---|---|---|
| Published priceSourceTrack ahead | Starter $49/mo, Growth $79/mo — published, on tracked pageviews | Their plans page lists Rockerbox Free and a Starter plan where "Pricing starts at: $150/month"; other products route to "Talk to an Expert" |
| Who the entry plan is forSourceTrack ahead | Forms, booked meetings, payments and store orders | Starter is "Built for Shopify brands spending less than $1M" |
| Free planSourceTrack ahead | Free forever: one site, 10,000 tracked events a month, first- and last-touch attribution, no credit card | Rockerbox Free offers "Basic data aggregation"; their page notes it "Does not include first-party data or deduplication" |
| Measurement methodsRockerbox ahead | Multi-touch attribution with ten models; no marketing mix modelling or incrementality testing | Multi-Touch Attribution, Marketing Mix Modeling and Incrementality Testing in one platform |
| Try it yourselfSourceTrack ahead | 28-day free trial, no card, self-serve | Not stated on their plans page; paid products route to "Talk to an Expert" or "Get a Demo" |
| AI assistant referralsSourceTrack ahead | 16 AI assistants and answer engines classified on arrival | Not stated on their plans page |
| CookiesEven | DNT and GPC honoured; optional Cookieless Mode on every plan | Their page describes a "first-party data" approach that moves "beyond third-party cookies" |
Choosing
Who should pick which.
Pick SourceTrack if
Your spend is mostly digital and you need attribution of forms, bookings and payments.- You want a published price, $49 or $79 a month, and a self-serve 28-day trial with no card.
- You are not limited to Shopify. Forms and booked meetings attribute the same way orders do.
- You want AI assistant visits named by source.
Pick Rockerbox if
- You want multi-touch attribution, marketing mix modeling and incrementality testing in one platform, as their homepage describes.
- You spend on hard-to-track channels such as podcast advertising, influencers, direct mail and linear TV, which their plans page names.
- You want 100+ integrations, a SOC2-certified data foundation and export to your data warehouse, per their pages.
Trying it
How to try SourceTrack next to what you use now.
SourceTrack is click-based multi-touch attribution only. If you use Rockerbox for MMM or incrementality, run SourceTrack beside it rather than replacing it.
Add the one script tag to your site (install guide). It sits beside whatever you already run, so nothing has to be removed to test it.
Tag your links with the free UTM builder, then check them with the free UTM validator, so every campaign arrives with a source you can read.
Connect a revenue source, Stripe or Shopify (see integrations), so payments and orders tie back to the visit that produced them.
Compare the same date range in both tools. Look at revenue by channel and landing page, and switch between the ten attribution models on the same stored journeys.
Keep marketing mix modeling and incrementality where they are. SourceTrack does neither.
Decide before the 28-day trial ends. No credit card is taken at sign-up, so there is nothing to cancel if SourceTrack is not the fit.
FAQ
The questions that come up every time.
How much does Rockerbox cost?
Their plans page, read on 2026-10-20, lists a free plan and a Starter plan for Shopify brands where "Pricing starts at: $150/month", with a monthly ad spend selector. Their other products route to "Talk to an Expert". Their /pricing address returned a 404 that day. SourceTrack is $49/mo or $79/mo.
Does SourceTrack do marketing mix modelling or incrementality testing?
No. SourceTrack is multi-touch attribution only, with ten models you can switch between. Rockerbox's homepage describes MTA, MMM and incrementality testing together. If you need modelling of channels that leave no click, such as linear TV or direct mail, Rockerbox covers that and we do not.
Is Rockerbox Starter only for Shopify?
Their plans page describes Starter as "Built for Shopify brands spending less than $1M". It says nothing about non-Shopify sites on that plan. SourceTrack attributes forms, booked meetings and payments the same way it attributes store orders.
Who is SourceTrack the better fit for?
Teams whose spend is mostly digital and who want an answer on forms, bookings and revenue without a sales conversation: a published price, a 28-day trial with no card, and AI assistant visits named by source. Brands with a large offline media mix are better served by a platform with MMM.
Can I run SourceTrack next to Rockerbox?
Yes. SourceTrack is one script tag and does not need anything removed. It only does click-based attribution, so keep Rockerbox for marketing mix modeling and incrementality and use SourceTrack for web forms, bookings and payments.
Other comparisons
Still deciding?
Run it on your own traffic for 28 days.
No card, no sales call, and the price is on the pricing page. One script tag is the whole install.
Product visuals shown use illustrative data.