A Wicked Reports alternative priced on traffic, not revenue.
Wicked Reports is built for ecommerce and subscription brands, and its plans are set by your last 12 months of gross revenue. SourceTrack prices on tracked pageviews and attributes form fills and booked meetings as well as payments.
SourceTrack and Wicked Reports
The 8 rows of the comparison table below
4
Rows where SourceTrack is ahead
2
Rows where Wicked Reports is ahead
Which side is ahead, row by row
What pricing scales on
SourceTrack ahead
Published price
SourceTrack ahead
Before you pay
Even
Conversion types
SourceTrack ahead
Sending conversions to Meta
Wicked Reports ahead
AI analysis
Wicked Reports ahead
AI assistant referrals
SourceTrack ahead
Cookies
Even
Every statement about Wicked Reports comes from their own public pages, read on 2026-10-20.
Every statement about Wicked Reports on this page comes from their own public pages, read on 2026-10-20 — https://www.wickedreports.com/pricing. Where their page does not state something, this page says “not stated” rather than guessing. Their product may do more than they publish; we cannot compare against what is not written down.
In fairness
What Wicked Reports does better.
Where Wicked Reports is genuinely ahead: depth for ecommerce and subscription brands. Their pricing page lists Cohort & LTV reports, lifetime lookback, Amazon revenue and "Advanced Signal (Meta CAPI)"; their integrations page describes training Google's bidding on 90-day post-click LTV and pulling Klaviyo contacts; their homepage describes a built-in Analyst, an MCP server and a "3x in 90 days, or free until you do" guarantee. If you run a high-spend Meta account for a store or subscription and want new-versus-repeat customer cost, that is their focus, not ours.
Side by side
Feature by feature, including where we lose.
Each row is marked with who comes out ahead: SourceTrack on 4, Wicked Reports on 2, even on 2.
| Question | SourceTrack | Wicked Reports |
|---|---|---|
| What pricing scales onSourceTrack ahead | Tracked pageviews | Annual revenue: "Use your last 12 months of gross revenue" |
| Published priceSourceTrack ahead | Starter $49/mo, Growth $79/mo — published, on tracked pageviews | Published: Measure $499/mo, Scale $699/mo, Maximize $999/mo at the $0–$2,500,000 revenue band; Enterprise "Starts at $4,999" |
| Before you payEven | 28-day free trial, no card | No trial stated on their pricing page; their homepage offers "3x in 90 days, or free until you do" |
| Conversion typesSourceTrack ahead | Forms, booked meetings, payments, store orders | Their pricing page describes "revenue-aligned pricing for eCommerce & Subscriptions" |
| Sending conversions to MetaWicked Reports ahead | Meta and Google Ads connectors on Starter and Growth; GA4, TikTok and LinkedIn on Growth | "Advanced Signal (Meta CAPI)" included on Maximize, +$199/mo on Measure and Scale |
| AI analysisWicked Reports ahead | Connect Claude, ChatGPT or another MCP assistant for read-only questions | MCP server plus a built-in Analyst per their homepage; "5 Forces AI" nightly analysis, +$199/mo on lower plans |
| AI assistant referralsSourceTrack ahead | 16 AI assistants and answer engines classified on arrival | Not stated on their pricing page |
| CookiesEven | DNT and GPC honoured; optional Cookieless Mode on every plan | Their integrations page describes its data collection as first-party and cookieless |
Choosing
Who should pick which.
Pick SourceTrack if
Your revenue is not only ecommerce and subscription. You also want forms and booked meetings attributed.- You want pricing on tracked pageviews, $49 or $79 a month, rather than a band set by your last 12 months of gross revenue.
- You want a 28-day free trial with no card to test it on your own traffic.
- You want AI assistant visits named by source.
Pick Wicked Reports if
- You run a high-spend Meta account for a store or subscription and want new-versus-repeat customer cost.
- You want Cohort & LTV reports, lifetime lookback and "Advanced Signal (Meta CAPI)", which their pricing page lists.
- You want a built-in Analyst and MCP server, per their homepage, or their "3x in 90 days, or free until you do" guarantee.
Trying it
How to try SourceTrack next to what you use now.
Wicked Reports goes deeper on lifetime value for stores and subscriptions. Test whether you need that depth by running SourceTrack beside it first.
Add the one script tag to your site (install guide). It sits beside whatever you already run, so nothing has to be removed to test it.
Tag your links with the free UTM builder, then check them with the free UTM validator, so every campaign arrives with a source you can read.
Connect a revenue source: Stripe for payments and subscriptions or Shopify for orders (see integrations).
Compare the same date range in both tools. Look at revenue by channel and campaign, and switch between the ten attribution models on the same stored journeys.
If sending conversions to Meta matters, check it separately. SourceTrack has Conversions API connectors for Meta and Google Ads on Starter and Growth, and for GA4, TikTok and LinkedIn on Growth.
Decide before the 28-day trial ends. No credit card is taken at sign-up, so there is nothing to cancel if SourceTrack is not the fit.
FAQ
The questions that come up every time.
How much does Wicked Reports cost?
Their pricing page, read on 2026-10-20, shows Measure at $499/month, Scale at $699/month and Maximize at $999/month for the $0 to $2,500,000 annual revenue band, and Enterprise "Starts at $4,999". The band comes from your last 12 months of gross revenue. SourceTrack is $49/mo or $79/mo whatever your revenue.
Does Wicked Reports have a free trial?
Their pricing page does not state one. Their homepage describes a guarantee instead: "3x in 90 days, or free until you do". SourceTrack offers a 28-day free trial with no card.
Is SourceTrack a fit for lead-gen, not ecommerce?
Yes. Forms and booked meetings attribute the same way payments and orders do. Wicked Reports' pricing page describes itself as pricing "for eCommerce & Subscriptions".
Does SourceTrack send conversions to Meta like Wicked Reports?
SourceTrack has Conversions API connectors for Meta and Google Ads on Starter and Growth, and for GA4, TikTok and LinkedIn on Growth. Check each platform’s own reporting to confirm what it received. Wicked Reports lists "Advanced Signal (Meta CAPI)" as a paid feature. If Meta signal quality is your main reason to buy, they ship more of it than we do.
Does my revenue band change SourceTrack's price?
No. SourceTrack prices on tracked pageviews: $49 a month for 250,000 and $79 for 1,000,000. Wicked Reports' pricing page says to use your last 12 months of gross revenue to find your band (read 2026-10-20).
Other comparisons
Still deciding?
Run it on your own traffic for 28 days.
No card, no sales call, and the price is on the pricing page. One script tag is the whole install.
Product visuals shown use illustrative data.