Sending conversions from SourceTrack to the Reddit Conversions API is not generally available yet. The connector is built, but it is switched off, so the Reddit card does not appear in your dashboard. This page describes what it will do and what SourceTrack already records for Reddit traffic today.
What SourceTrack records today
- The Reddit click ID:
rdt_cidfrom the landing page URL, when Reddit added one. A visit that lands with it is counted as paid social traffic from Reddit. - The visitor journey: source, landing page and later conversions, as for any visit.
What the Reddit connector will send
When it is switched on, server-side sending will be in beta, like the other ad platforms.
- Standard events only: purchase, lead, sign-up, add to cart, view content, page visit, search and add to wishlist. A conversion type with no matching Reddit standard event will not be sent.
- The value and currency on purchases and leads only, and only when both are known. A missing value is left out, never sent as zero.
- Match keys: the
rdt_cid, a SHA-256 hash of the email when the conversion has one (normalized the way Reddit documents), and a hash of SourceTrack’s visitor ID. - An event ID, when the conversion has one, which Reddit uses to drop a duplicate from your Reddit Pixel.
What SourceTrack does not do
- It does not send anything to Reddit today.
- It will not send conversions older than 7 days, which Reddit does not accept.
- It will not send a conversion the visitor declined consent for, or one from a browser that sent Global Privacy Control or Do Not Track.
- It will not send test conversions, or browser conversions that were never confirmed by a payment webhook or another trusted source.
Setup
There is nothing to set up yet. When the connector is available, you will connect it under Integrations → Advanced Tracking → Server-side Conversions (CAPI) with your Reddit Pixel ID and a conversion access token from Reddit Ads Events Manager.
Related guides
Frequently Asked Questions
Can I track Reddit ad traffic now?
Yes. Add UTM tags to your Reddit ads, or let the rdt_cid click ID through to your landing page, and SourceTrack attributes those visits and their conversions to Reddit.
When will the Reddit connector be available?
There is no date yet. This page will change when it is.
