Privacy & Data

A third-party cookie is set by a domain other than the page you are on. Uses, what Safari, Firefox and Chrome do with them, and what it means for tracking.

First-party data is information you collect directly from your own audience. Definition, examples, how it differs from other data types, and how to collect it.

GA4 alternatives come in five kinds: simple privacy analytics, self-hosted, product analytics, attribution-first, or fixing GA4. Pick by the job.

Server-side tracking sends events from your server instead of the browser. What it fixes, what it cannot, and three set-ups compared.

Dropping cookies costs you some identity and keeps most of your attribution. A table of what changes, plus a decision guide for small teams.