Attribution, AI referral and first-party tracking guides

See which campaign sent each Contact Form 7 lead. Add one script tag, no hidden fields, then test with a UTM link.

See which campaign sent each Elementor Forms lead. Add one script tag, no hidden fields, then test with a UTM link.

See which campaign sent each WPForms lead. Add one script tag, no hidden fields, then test with a UTM link.

See which campaign sent each Gravity Forms lead. Add one script tag, no hidden fields, then test with a UTM link.

Learn what UTM parameters are, how to build tagged links, and how to see which campaign sent each lead. Plain steps, no code.

Capture UTM parameters, referrers and AI search sources from Tally Forms with SourceTrack. Embedded Tally forms need a few hidden fields and a webhook.

Classify visits from ChatGPT, Claude, Gemini and Perplexity, tie them to leads and revenue, and know what no tool can see.

Dropping cookies costs you some identity and keeps most of your attribution. A table of what changes, plus a decision guide for small teams.